I have never felt this big of a need for a change. Can’t remember the last time I was so pumped for a new year and me. It’s been a gradual and slow feel – everything worth having takes time, they say. The past few years, I have seriously struggled to find a style I’m comfortable with. Reading articles and listening to podcasts, I notice you find yourself well into late twenties, early thirties. I fandom it goes hand in hand with finding yourself and actually feeling okay in your skin. And while I’m a bit far, I made a serious promise to work on it now. It’s a new style era!
I’ve grown tired of fast fashion brands and the immediacy of them. I seldom look for second hand items, local stores or smaller brands. Taking the easiest road to find what I want to wear, is not necessarily the right one. Because of it, I vowed that 2018 would be the year I would look for quality pieces. Stop consuming fashion I’m throwing out in a few months. Pay less attention to what everyone else is wearing and focus on what I want to wear.
The first step, is to make an in-depth research of great brands I can look forward to buy from. I already know so many great ones, and will make it my mission to tell you about them.
Starting with the jacket I’m wearing. From a Portuguese brand called Sienna. A brand I found on Instagram, where all the pieces are handmade. The founder is such a sweet girl, and I hope to meet her time and time again. Every item is uniquely made and this jacket is pure love.
The second step, is to buy less from fast fashion stores, like Zara and H&M. I won’t completely stop, but want to search for them less and less. I desire nothing else than to build a wardrobe I can be proud of. With pieces I love, instead of pieces I grow apart from easily. The third step, is to get full knowledge of materials, fabrics and the consequences this industry has in the environment. For those of you who don’t know, fashion is the second most polluting industry in the world.
Last but definitely not least, I want to find brands that are working towards building a better future. Support, in any industry, is key. Especially in the fashion industry. Where you can find so many high quality brands, wanting to make the cut, respecting and doing everything by the book.
I realize it’s not going to be easy. Big changes never are. And I’m not saying I will stop buying into the whole runway to retail thing. But I’m making a conscious effort to look for and support brands that actually do things right. And yes, it’s a more expensive shopping experience. But the point is also to have less of everything. What’s your opinion about this subject? Any thoughts? I’d love to know!