I was reading this article prior to having the idea to write this post. If you can’t read the story through the link, just open an incognito window on Chrome and copy/paste the link. Bam! Insider trick. It basically talks about BFF – best friend forever – marketing and how brands want to become your bff’s. Then I had this emerging thought that I would love to write for BoF – Business of Fashion. Lots of acronyms today. Then, I quickly pondered that, I’m not an expert and not even close to one. I play with clothes, read loads of magazines, websites, research news, content in hopes to turn it into something. But what do I really know about fashion?
I’m clearly an outsider. There’s a whole background story that escapes me. But then again, fashion is a form of art, an expression of your personality, an escape from the real world. Most importantly, an outlet to make you feel better about yourself. I choose to give it several definitions and create a world of wonder. We’re all trying to find ourselves in some way. And I admittedly choose to do it through fashion and its endless possibilities.
But that’s not the point. If you work in the industry, there are a whole lot of things you know. And I’m not talking about opening a Pandora box – no pun intended. I’m talking about what makes a person fashionable. What is being fashionable? Is it a concrete term? A subjective one? Are we all able to pitch in with our skew views? I’d like to think we are. And that’s why there’s a whole door open for fashion and style bloggers to come in. Possibly helping us understand better what being fashionable means by showing us what happens BTS – behind the scenes.
A few years ago, fashion was unattainable. It was this escapism, a dream, a fantasy people lived in. Editorials were created through wild imagination and showed us a world we’d love to be a part of. Fast forward to today, and the access we are granted through fast fashion and limitless options. We can have a similar pair of Balenciaga boots for $70. The fast fashion door opened up a new reality where, girls like us have access into this, once, very exclusive world. At our own style and expense.
I love fashion. And am aware of its devastating consequences (but that’s a post for another day). Even though, it’s something that allows me to be whoever I want to be. Or, as said before, find who I really am. I’m pass that whole superficial phase. I’m getting into the actual industry, trying to get a glimpse of understanding and finding my place in it. Whatever it may be.