The Influencer Industry – Part Two

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I love two part posts, because the second part is often a reflection of the first part. Which, by the way, you can read here. I’ve been thinking a lot about the world of blogs and influencers, Instagram and wondering how much we can believe it.

Some are here to show you their magnificent lives. Others seek to inspire in their journeys of self discovery. There’s also the ones that want to be your escape of reality at the end of the day. The question remains: what are you giving people? Because, one of the reasons we source out inspiration from other people and their accounts, is to find some sort of common ground. That’s why celebrities were always considered unattainable and aspirational. While bloggers could easily be the girl next door.

When I find a new account, it takes me around 5 seconds to decide if I like it or not. Depending on the type of photos, filters, projection. I, for example, stay away from accounts that look too staged. Not because I don’t value the work that probably goes into those pictures, but because it’s not something I aspire. You have to seek that good feeling, vibe or thought. If you look at someone’s account and it brings you down, makes you feel insecure or bad about yourself and life, it’s not worth your time.

I often go on unfollowing streaks. Maybe it doesn’t make sense to follow that influencer or person anymore. And that’s okay. There isn’t a social contract between you and the other. A while back, I unfollowed a girl I did not know, who later direct messaged me to ask if I could follow her back. I was honest and said I did not see any part of myself in her account and she stopped answering me. I was bluntly honest, and she got mad.

Also this past weekend, I read through a girl’s stories, and she was talking about how social media is a curtain. And, even though she kept posting regularly, she also was suffering from some symptoms. Which she later said it was due to a recently diagnosed disease. What I usually do, if I’m not at my best mood, is refrain from posting. In hindsight, it isn’t the best decision, because well, consistency. But if I’m not doing that well on a particular day or week, why should I take a smile into Instagram, or any other place for that matter.

It’s hard to find a balance between what to show, and not. But it all comes down to what we think is acceptable and what we are willing to share. No judgements attached. You see all kinds of content being shared and the ultimate question is, what you’re bringing to people’s lives, and vice-versa. At the end of the day, you have to be happy with what you’re seeing. And one of the things we still manage to curate to our liking, is what we see in social media.

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