Fashion Through the Eyes of an Outsider

fashion

I was reading this article prior to having the idea to write this post. If you can’t read the story through the link, just open an incognito window on Chrome and copy/paste the link. Bam! Insider trick. It basically talks about BFF – best friend forever – marketing and how brands want to become your bff’s. Then I had this emerging thought that I would love to write for BoF – Business of...

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By Eduarda Loureiro
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3 Fall Essentials in 2017

fall essentials

As much as I want to hold on to summer, fall is all around – almost like Christmas. I’m begging the sun gods to hold on a little longer so I can enjoy smooth days at the beach until October. But it’s been pretty chilly the past few days. Which has made my closet choices a bit more fall-y. The two trips I took to Lisbon (seen here and here), were...

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By Eduarda Loureiro
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What I Would Wear to Fashion Week

fashion week

I know what you must be thinking. She’s never been. Maybe she never will be. But she can dream. My husband has a saying that goes like this: you might not touch the moon, but at least your feet rose from the ground. Ever since I moved to New York (3 years ago), New York Fashion Week has been on my radar. It’s not just another event, it’s a series of...

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By Eduarda Loureiro
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How to Wear a Pair of Levi’s Shorts Two Different Ways

Levi's shorts

Even though summer is almost over as we’re approaching September, I’m still hanging on. As long as possible if I may say so. I’m not taking fall for an answer, and decided to rebel against it by buying a pair of Levi’s shorts. Thought I was in need of a pair, since all of mine were back home and I had no idea when I was going back. What I...

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By Eduarda Loureiro
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Getting Ahead of the Fashion Game With These Tips

getting ahead of the fashion game

As the fashion wheels keep turning, every newsletter I’ve been receiving is looking a couple months ahead. It’s impossible to browse through my favorite fast fashion websites without feeling a hint of excitement. Fall is definitely a favorite season and I don’t even pretend to hide it. While summer is unbearable in New York, fall is the most enchanting season to witness in the big apple. It’s not easy to spot...

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By Eduarda Loureiro
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20 Summer Finds

summer finds

Even though most people around the web are already contemplating the end of summer, mine hasn’t even started. I wrote here that I only really feel the summer when I’m back home. Which makes it all the more harder to endure these months in New York. But, with positive vibes in mind, I made a list of the 20 summer finds. Whether I’m talking about fashion, places or anything that falls...

My Favorite Summer Accessory + Shopping Guide

favorite summer accessory

I was 8, my parents, brother and I, were traveling through Europe. Halfway to Sweden, we stopped in Amsterdam. All I remember was the bikes, the canals and my first pair of sunglasses. They were these orange, acrylic, cat-eyed sunglasses. I still have them back home. All my summer pictures, I was wearing them and the infatuation went on. Until a few years later, I got another pair during summer. It...

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By Eduarda Loureiro
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Going Out Pajama Sets Shopping Guide

pajama sets

Good morning gorgeous people! After yesterday’s darker post, I’m ready to bring a more upbeat tune to the blog the rest of the week. Starting with pajama sets that you can wear anywhere. Late last week (if you follow me on Insta Stories you know what I’ll be talking about), I took Friday morning off, to do some shopping. Since my mood has been denying myself of a lot of...

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By Eduarda Loureiro
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What Has Become of Personal Style

personal style

It’s really easy to get stuck in the midst of things and caught up in what everyone else is doing. With social media, we can easily access pieces that would, otherwise, be unattainable. Personal style has become an intermix of what you love and what other people are wearing. The proliferation of platforms that suggest trends, inspiration and ideas make us feel like we’re all wearing the same thing. And...

Swimsuit Edit – and a Shopping Guide

swimsuit

Never in my life did I think I would be back here again. I still remember my first bikini. Baby pink, with a pineapple on the top. It was gorgeous and I wore it to exhaustion. Next followed one with a tropical print. And then another with some tiny flowers on it, canary yellow. And I never looked back at the swimsuit. Until now! They are back, in all their...

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By Eduarda Loureiro
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