I’ve been planning on starting this series for a while now but never got myself to do it. Today is the day. I have a few brands that I utterly admire and feel the need to scream it out. Brands that represent my take on so many things in life. Kate Spade New York is one of them. I grow more and more infatuated with the things they have and it wasn’t until I got to New York that I discovered the variety of items they sell. They started out as a bag selling company and grew into a classic chic high class brand that goes from bags, to clothes, shoes, jewellery and even beautifully crafted stationery. Being a graphic designer, that’s a hand full of combined categories that I love! So it’s only logical that this brand is the first on the profiling series. They also have a blog and a community of followers that aspire to their brand lifestyle, look and feel. I relate to the cuteness of the details, the colours, the shapes, patterns and the whimsical aspect they oh-so-well achieve. And have you been to one of their stores? It’s like going in a fairy tale where you want to touch everything and never, ever leave.